Exploring the Competitive Strategy of Tablet PC Industry – A Cast Study of Apple and ASUS Corporation
碩士 === 國立交通大學 === 管理學院管理科學學程 === 101 === This is an era of global price competition, rise of consumer awareness, and technology changes. After Apple Inc. introduced the iPad tablet in 2010, some industries, including Notebook, Netbook, Smart phone, and E-Reader, have been impacted by tablet PC mo...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/4558db |