The Influence of Sales Promotion Types and Product Attributes to Consumers Pre-order or Purchase the Spot Decision
碩士 === 國立交通大學 === 管理科學系所 === 101 === This paper conducts the Temporal Construal Theory (CLT) to explain the “pre-order” phenomenon, rarely present domestically. The purpose of this study was to explore whether consumers think differently when they make cell phone purchasing decision under different...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h3sh2w |