The Study of Smart Phone on Consumer Purchasing Behavior, Country of Origin Image and Brand Image –A Case Study for Taipei Area
碩士 === 國立交通大學 === 管理科學系所 === 101 === With the advances in digital technology, since the iPhone one lunched in 2007, it quickly took the digit into human life and made a significant lifestyle changes. In addition, the global smartphone market has grown 10 times in past five years, and due to the cost...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k8vx8u |