The Effect of Disclosure Quality of Corporate Social Responsibility and Perceived Brand Prestige on Customer Satisfaction and Loyalty
碩士 === 國立交通大學 === 經營管理研究所 === 101 === This study examines the effects of corporate social responsibility disclosure quality and customer perceived brand prestige on customer satisfaction and customer’s proactive anticipation of new products, whether which will further affect customer loyalty. The st...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09245271156241449812 |