The interrelationship of brand image, conspicuous and status consumption and purchase intention for LV products
碩士 === 國立交通大學 === 經營管理研究所 === 101 === The purpose of this study is to investigate the interrelationship of brand image, conspicuous and status consumption and purchase intention in terms of luxury goods, hope to understand what reason push consumer to buy such expensive goods and is there any differ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hj42x6 |