A Study on Perceptions of Cram School Marketing Stategies and Consumer Behavior Decision Factors and Their Relationships with Idividual Backgrounds for High School Students in Hsinchu City

碩士 === 國立交通大學 === 管理學院管理科學學程 === 101 === The relationships between the individual backgrounds and perceptions or decision behaviors of senior high school students and the marketing strategies of cram school are important for the service suppliers. The study here investigated the relationship between...

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Bibliographic Details
Main Authors: Wu, Shang-Yi, 吳上義
Other Authors: Lin, Chiun-Sin
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/c6q4mz