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碩士 === 國立中央大學 === 企業管理學系 === 101 === This study investigates how different political tendencies have effect on consumers’s attitude toward advertisements and products which contain different ways of political ideas placement (political product, politician endorsement, events, political affairs, elec...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36315664657688498100 |