Shopping Motivation and Reward Stamp Collecting at Convenience Stores
碩士 === 國立中央大學 === 企業管理學系 === 101 === The study aims to explore whether shopping motivation of college students may differ due to participating in collecting reward stamps, as well as whether activity-specific motivation and demand-specific motivations may have interactions to moderate the relation...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87502876431228635042 |