The Impact of Brand Equity on Consumer-Brand Relationship in Dissatisfaction
博士 === 國立中央大學 === 資訊管理學系 === 101 === Brand equity is regarded as a very important concept in business practice as well as in academic research because marketers can gain competitive advantage through successful brands. The study is one of the few studies proposing a conceptual model accessing rel...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/57169913557073146432 |