Planning for Improvement of an eMail Marketing System — The case of Company E

碩士 === 國立中央大學 === 資訊管理學系在職專班 === 101 === How to group members into clusters, and send customized emails to members in different clusters, is an important problem in eMail Marketing Systems. This will not only reduce email traffics and cost for the business, but will also reduce members’ resentment t...

Full description

Bibliographic Details
Main Authors: Chien-Chih Chen, 陳建誌
Other Authors: Cheng-Kiang Farn
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/38082984153873749965