Emotion and word-of-mouth influence consumer's intention of group-buying and recommendation
碩士 === 國立中央大學 === 資訊管理學系 === 101 === Online users complete the trivia over the network such as shopping, entertainment and social activities as e-commerce becomes matures. The volume transaction of online group buying is growing these years, and the proportion of consumers to participate in this...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25477216539887725096 |