The Advertising Effectiveness of Blog Endorsers

碩士 === 國立中央大學 === 資訊管理學系 === 101 ===   As the rapid development of network, the number of Internet user grows rapidly, much information technology have become popular, the most popular one is Social Network in recent year. The appearance of Social Network not only shortens the distance between peopl...

Full description

Bibliographic Details
Main Authors: Guan-Hao Chen, 陳冠豪
Other Authors: Yi-Wen Fan
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/67703117933147033059