The outcomes of resolving product incongruity and their influence on product evaluations.
碩士 === 國立中央大學 === 資訊管理學系 === 101 === Companies introduces new innovative products in order to catch consumer’s eye and make demand, but sometimes the responses of consumers are different than what enterprises think. Consumers are reluctant to use the new product at times. The reason why customers do...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/36597106085913892512 |