The outcomes of resolving product incongruity and their influence on product evaluations.
碩士 === 國立中央大學 === 資訊管理學系 === 101 === Companies introduces new innovative products in order to catch consumer’s eye and make demand, but sometimes the responses of consumers are different than what enterprises think. Consumers are reluctant to use the new product at times. The reason why customers do...
Main Authors: | Yun-chi Chen, 陳韻琦 |
---|---|
Other Authors: | 謝依靜 |
Format: | Others |
Language: | zh-TW |
Published: |
2013
|
Online Access: | http://ndltd.ncl.edu.tw/handle/36597106085913892512 |
Similar Items
-
Make “Incongruent” to Be “Excellent”: Fluid Compensation in Extremely Incongruent New Products
by: Chen, Y., et al.
Published: (2022) -
How Many Genes are Needed to Resolve Phylogenetic Incongruence?
by: Bin Ai, et al.
Published: (2015-01-01) -
How Many Genes are Needed to Resolve Phylogenetic Incongruence?
by: Bin Ai, et al.
Published: (2015-08-01) -
The influence of brand incongruity on females’ perception of the properties of bi-national apparel products
by: Diedericks, Lizette
Published: (2014) -
The impact of incongruity between product category similarity and product country match on product evaluations of foreign brand extension
by: 李孟慈
Published: (2003)