Exploring customers’ intention to adopt self-service technology in Chinese culture- An experimental study
碩士 === 國立彰化師範大學 === 企業管理學系 === 101 === Self-service technologies (SSTs) are increasingly offered as a channel to customers in different parts of the world. Firms may be tempted to try and force customers to adopt and use these technologies. Culture has important influences on how customers construct...
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97294301390041568066 |