Building Service Quality Scale of Retailing Business and IPA to Examine Customer Service Quality Demands – Using Costco as An Example
碩士 === 國立彰化師範大學 === 企業管理學系 === 101 === Due to competitive retail market, foreign retailers entering the Taiwan market have gradually changed the consumers’ spending habits. In addition to product quality and price, service is the key to allow retailers for market segmentation, which can become an in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ma75k3 |