The Effects of Mobile Word-of-Mouth on Corporate Image and Consumer Purchasing Intention in Social Network
碩士 === 國立彰化師範大學 === 企業管理學系 === 101 === Social network websites become more and more popular so that many corporates begin to interact with customers through social marketing on social network websites, such as Facebook. Check-in and Share functions are commonly used tools to send mobile social word...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21039790008345329273 |