Does Relationship Matter? Service Failure, Attribution and Recovery
碩士 === 國立彰化師範大學 === 企業管理學系 === 101 === Service failure is inevitable. A better understanding of how relationship level influences consumer’s response to service failure and recovery is an important topic for academics and practitioners. This study investigates the relationships among consumer rela...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19423824735990972024 |