Building Retail Service Quality Scale – Using Taiwan Fresh Supermarket as An Example
碩士 === 國立彰化師範大學 === 企業管理學系 === 101 === In recent years, supermarket industry has the growth potential, but the competition among homogeneous supermarkets is intense in Taiwan. It is necessary to strengthen the quality of service to enhance customer satisfaction, if they want to stand out from homoge...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/492hk3 |