A Study on Hospital Marketing from the Customer Perspective

碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 101 === National Health Insurance was implemented from March 1, 1995 to make people have good quality medical services and good health. Due to the implementation of National Health Insurance, medical expenditure is increasing substantially. Bureau of National H...

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Bibliographic Details
Main Authors: Fang-Chih Kuo, 郭芳智
Other Authors: Dr. Shih-Chi Chang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/02744479595282919478