The Effect of Endorsers' Characteristics on Brand Image from the perspective of Relationship Quality - Lingerie Products as Example
碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 101 === Brand image can create huge tangible and intangible assets in a current corporate. In this sense, companies are enthusiastically to make continuous efforts on enhancing consumers' impression of their brand image. The most commonly utilized marketin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2th739 |