The Relationship between Sunk Cost Effects and Cognitive Dissonance
碩士 === 國立彰化師範大學 === 會計學系 === 101 === Previously, researchers unveiled a preposterous phenomenon, people seemingly have limited rationality, and tried to find an appropriate interpretation for it since previous literature did not clearly point out there may exist some certain kinds of relationships....
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52636863862507243466 |