The Impact of Relationship Marketing on Dealers' Brand Choices - An Analysis of Sport / Leisure Bike in China Market
碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 101 === Abstract The relative research and investigation regarding to the bicycle market in Mainland China in the past are mainly focus on cooperation basis and brand marketing of the process of industrial development, and less investigation for brands strategy of...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a552px |