The Impact of Relationship Benefit on Switching Cost and Repurchase Intention -Blood Glucose Monitoring Industry as an Example-
碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 101 === The serious competition in the blood glucose monitoring industry makes it difficult for most companies to grow business scale and market share. The study focused on relationship marketing in blood glucose monitoring industry and discussed the effect of rela...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v6z42b |