Investigating the Factors Affecting Behavioral Intention to Use Smartphones from the Perspectives of Utilitarian and Hedonic Motivations
碩士 === 國立彰化師範大學 === 資訊管理學系所 === 101 === With the popularity of smartphones in recent years, almost men, women and children, to have one. Compared with the traditional mobile phones that focused on voice communication functions, the functions of smart phones combined with the general mobile phone, pe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94094442085212145303 |