A Study on the Transformation of the Retail Industry to Improve the Consumer’s Purchase Intentions– An Example of Hyper-Market and Shopping Mall in Changhua
碩士 === 國立彰化師範大學 === 資訊管理學系所 === 101 === Abstract This study is to explore the improvement of consumer’s purchase intention in Changhua and identify the critical success factors. To provided the related industry as the reference of indirect sales promotion. The study process used the literature analy...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p3j3up |