The Brand Valuation, Licensing, and Transaction Methods for Chain and Franchise Business
博士 === 國立嘉義大學 === 企業管理學系 === 101 === Franchise or chain stores branding, key to the success of knowledge economy, can only be realized through brand valuation, and intellectual property (IP) valuation, licensing and trading. Brandname franchise or chain stores in particular are in need of brand and...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/90347496705984532688 |