The Influences of Peer Pressure, Parent’s Brand Sensitivity, Source Credibility, and Self-concept on Teenagers’ Purchase Intention
碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 101 === The main purpose of this research is to increase the understandings about brand sensitivity so as to enhance teenagers’ purchase intention. There are three important issues to be explored in this study. First, investigate whether the external influential factor...
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| Format: | Others |
| Online Access: | http://ndltd.ncl.edu.tw/handle/56333629089300647762 |