The Antecedents and Consequences of Users' Positive eWOM - An Empirical Study on Fashion Guide
碩士 === 國立東華大學 === 企業管理學系 === 101 === Online discussion forum has become the main tool for Website users to exchange eWOM information along with the development of the Internet and communication media. This study aims to explore the antecedents of users’ eWOM review credibility and adoption on C-A-B...
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| Format: | Others |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52418522011583522689 |