A Study of the Antecedents of Repurchase Intention for Different Characteristics Online Consumers -An Empirical Study of Yahoo-Kimo Shopping Website

碩士 === 國立東華大學 === 企業管理學系 === 101 === With the increasing popularity of using the Internet technology and more people addicted to the Internet world. The electronic shopping knowledge through the word of mouth, consumers have gradually changed the shopping habits from the physical store turned in...

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Bibliographic Details
Main Authors: Tzong-Liang Tsay, 蔡宗良
Other Authors: Wen-Hai Chih
Format: Others
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/v3kgz6