The Study of the Influence on Customer Citizenship Behavior of Brand Community and Brand
碩士 === 國立東華大學 === 企業管理學系 === 101 === As the development of Internet and communication tools, social media has become one of the main tools for establishing and maintaining relationship between marketers and consumers. This study attempts to explore how communicate environment and psychology influe...
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| Format: | Others |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67523043347940298364 |