The Moderating Effect of Product Type in Code-Switched Advertisement
碩士 === 國立東華大學 === 企業管理學系 === 101 === In Taiwan, peole can find the use of foreign languages and foreign models everywhere. The use of code-switching is quite common for advertisement in Taiwan. The use of code-switching may give consumers the feeling of high-class, good quality and lead to the thou...
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| Format: | Others |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10045660674930042424 |