A Study on the Relationships Among Source Credibility, Valence of Word-of-Mouth, Brand Commitment, and Purchase Intention.
碩士 === 國立東華大學 === 企業管理學系 === 101 === Popularization of internet not only made internet become an important media platform, but also overturned traditional business. People can use internet conveniently, made application and development of internetwide spread. Furthermore, made people acquire inf...
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| Format: | Others |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60706258219353117904 |