A Study of the Relations among Brand Image, Brand Attitude, Brand Personality and Self-concept Consistence, Conformity Behavior, and Purchase Intention - In the Case of Apple Tablet Computer Products
碩士 === 國立東華大學 === 企業管理學系 === 101 === Under fierce enterprise competitions, it has definitely become a trend to differentiate competitors by brand. At the same time, consumers evaluate a certain product based on its brand image, and the match between self-personality and brand personality. Moreover...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/7x8cte |