Practically Implement CRM in Hybrid Retail Channels
碩士 === 國立東華大學 === 國際企業學系 === 101 === The purpose of this study is to investigate which retail channel can practically implement customer relationship management. In this study, we issue questionnaires to investigate the consumer. And we go through statistical analysis of the questionnaire results to...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/51597760739091744129 |