Relationship among Service Quality, Relationship Quality and Loyalty in B&B: The Perspective of Host-guest Interaction
碩士 === 國立東華大學 === 觀光暨休閒遊憩學系 === 101 === Comparing with other hospitality businesses, host-guest interaction is particularly important for B&B management. The relationship quality is critical to assess the interaction process during service encounters. This study aims to explore the relationship...
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| Format: | Others |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cgs2m2 |