The study of advertising effect on Event Identity System: In the Case of 2013 National High School Athletic Game in Yilan

碩士 === 國立新竹教育大學 === 體育學系碩士班 === 101 === The purpose of this study was to investigate the advertising effectiveness of event identity system, taking 2013 National High School the Athletic Gamesin Yilan for example. The questionnaire of “assessment scale of advertising effectiveness on event identity...

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Bibliographic Details
Main Authors: Chang Chia Yu, 張家羽
Other Authors: Huang Yu
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/6wn99q