The Social Marketing Strategies of Tzu-Chi's Aphorisms:A Rhetorical Perspective
碩士 === 南華大學 === 傳播學系 === 101 === Peter. Drucker said: "The purpose of marketing is to fully know and understand customers, promote products or services to fit the customer and their own sales of its own." In 1969, after Philip Kotler and Sydney Levy proposed expansion of marketing conce...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64447552670638068407 |