Exploring the Employee's Product Endosement Behavior through Social Network Technology: The Social Cognitive Perspective
碩士 === 南華大學 === 資訊管理學系 === 101 === The information and communication technology (ICT) provides a chance to put people together. At the meanwhile, it offers a channel for people to be the product/service endorser mong their social networks. For those organizations that pursue for success in product...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03478486181350730774 |