STUDY OF FACTORS AFFECTING CUSTOMER BEHAVIOR INTENTIONS TOWEARD TAIWAN RESTAURANT INDUSTRY USING ABC MODEL

碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 101 ===   The gross income of restaurant industry in Taiwan is reaching four hundred thousand million. That results in increase of homogeneity and competition. It has become an important factor to continually operate the business successfully for how to keep adjusta...

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Bibliographic Details
Main Authors: Fu-ching Cheng, 鄭富璟
Other Authors: Wei-shang Fan
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/97970140827539828443