THE INFLUENCE OF AUTOMOBILES'' ONSUMER DEMAND AND BRAND IMAGE ON CONSUMER PURCHASE BEHAVIOR--THE MEDIATING EFFECTS OF PERCEIVED VALUE
碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 101 === The purpose of this study was to investigate the automobile consumer demands and the influences of brand image on consumer purchase behavior. The study used perceived value as the mediating variable to explore the issue. The study conducted a questionnaire...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56zws2 |