Service Quality, Switching Cost, Product knowledge, Online Community and Customer Loyalty: The case of Nice Plaza

碩士 === 南華大學 === 休閒產業經濟學系 === 101 ===   In recent years, due to the European debt problem, caused Taiwan''s economy remained in the doldrums, making the overall consumer spending power and willingness to buy is limited. The department stores in Taiwan are becoming increasingly sophi...

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Bibliographic Details
Main Authors: Zheng-kuan Li, 李政寬
Other Authors: Wen-yi Lai
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/42898020760928836897