The Effect of the Case Background and Information Presentation of Fundraising Appeals on Donation Results: The Case of Apple Daily
碩士 === 南華大學 === 非營利事業管理學系 === 101 === By using Apple Daily’ s reported contribution news as an example, this study investigated the background, information presentation and donation results of solicitation cases. The research period was from January to October 2009 and 201 news reports were se...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35p78j |