The Effect of the Case Background and Information Presentation of Fundraising Appeals on Donation Results: The Case of Apple Daily
碩士 === 南華大學 === 非營利事業管理學系 === 101 === By using Apple Daily’ s reported contribution news as an example, this study investigated the background, information presentation and donation results of solicitation cases. The research period was from January to October 2009 and 201 news reports were se...
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ndltd-TW-101NHU056980242019-05-15T20:53:16Z http://ndltd.ncl.edu.tw/handle/35p78j The Effect of the Case Background and Information Presentation of Fundraising Appeals on Donation Results: The Case of Apple Daily 勸募訴求個案背景與資訊呈現對捐款結果之影響-以蘋果日報為例 Yo-guei Huang 黃宥桂 碩士 南華大學 非營利事業管理學系 101 By using Apple Daily’ s reported contribution news as an example, this study investigated the background, information presentation and donation results of solicitation cases. The research period was from January to October 2009 and 201 news reports were selected from Apple Daily for conducting statistical analysis. The major findings include: (1) “disability category”, “family members” , “marital status” and “government grants” were significantly positively related to information presentation of solicitation cases. (2) “sex” and “disability category” were significantly positively related to some dimensions of donation results. (3) “month of publication”, “photo scenes” and “photo theme” were significantly positively related to donation results. Ruey-der Twu 涂瑞德 2013 學位論文 ; thesis 84 zh-TW |
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碩士 === 南華大學 === 非營利事業管理學系 === 101 === By using Apple Daily’ s reported contribution news as an example, this study investigated the background, information presentation and donation results of solicitation cases.
The research period was from January to October 2009 and 201 news reports were selected from Apple Daily for conducting statistical analysis. The major findings include:
(1) “disability category”, “family members” , “marital status” and “government grants” were significantly positively related to information presentation of solicitation cases.
(2) “sex” and “disability category” were significantly positively related to some dimensions of donation results.
(3) “month of publication”, “photo scenes” and “photo theme” were significantly positively related to donation results.
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author2 |
Ruey-der Twu |
author_facet |
Ruey-der Twu Yo-guei Huang 黃宥桂 |
author |
Yo-guei Huang 黃宥桂 |
spellingShingle |
Yo-guei Huang 黃宥桂 The Effect of the Case Background and Information Presentation of Fundraising Appeals on Donation Results: The Case of Apple Daily |
author_sort |
Yo-guei Huang |
title |
The Effect of the Case Background and Information Presentation of Fundraising Appeals on Donation Results: The Case of Apple Daily |
title_short |
The Effect of the Case Background and Information Presentation of Fundraising Appeals on Donation Results: The Case of Apple Daily |
title_full |
The Effect of the Case Background and Information Presentation of Fundraising Appeals on Donation Results: The Case of Apple Daily |
title_fullStr |
The Effect of the Case Background and Information Presentation of Fundraising Appeals on Donation Results: The Case of Apple Daily |
title_full_unstemmed |
The Effect of the Case Background and Information Presentation of Fundraising Appeals on Donation Results: The Case of Apple Daily |
title_sort |
effect of the case background and information presentation of fundraising appeals on donation results: the case of apple daily |
publishDate |
2013 |
url |
http://ndltd.ncl.edu.tw/handle/35p78j |
work_keys_str_mv |
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