The Effect of the Case Background and Information Presentation of Fundraising Appeals on Donation Results: The Case of Apple Daily

碩士 === 南華大學 === 非營利事業管理學系 === 101 === 　　By using Apple Daily’ s reported contribution news as an example, this study investigated the background, information presentation and donation results of solicitation cases. 　　　The research period was from January to October 2009 and 201 news reports were se...

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Bibliographic Details
Main Authors:	Yo-guei Huang, 黃宥桂
Other Authors:	Ruey-der Twu
Format:	Others
Language:	zh-TW
Published:	2013
Online Access:	http://ndltd.ncl.edu.tw/handle/35p78j

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spelling	ndltd-TW-101NHU056980242019-05-15T20:53:16Z http://ndltd.ncl.edu.tw/handle/35p78j The Effect of the Case Background and Information Presentation of Fundraising Appeals on Donation Results: The Case of Apple Daily 勸募訴求個案背景與資訊呈現對捐款結果之影響－以蘋果日報為例 Yo-guei Huang 黃宥桂碩士南華大學非營利事業管理學系 101 　　By using Apple Daily’ s reported contribution news as an example, this study investigated the background, information presentation and donation results of solicitation cases. 　　　The research period was from January to October 2009 and 201 news reports were selected from Apple Daily for conducting statistical analysis. The major findings include: (1) “disability category”, “family members” , “marital status” and “government grants” were significantly positively related to information presentation of solicitation cases. (2) “sex” and “disability category” were significantly positively related to some dimensions of donation results. (3) “month of publication”, “photo scenes” and “photo theme” were significantly positively related to donation results. Ruey-der Twu 涂瑞德 2013 學位論文 ; thesis 84 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 南華大學 === 非營利事業管理學系 === 101 === 　　By using Apple Daily’ s reported contribution news as an example, this study investigated the background, information presentation and donation results of solicitation cases. 　　　The research period was from January to October 2009 and 201 news reports were selected from Apple Daily for conducting statistical analysis. The major findings include: (1) “disability category”, “family members” , “marital status” and “government grants” were significantly positively related to information presentation of solicitation cases. (2) “sex” and “disability category” were significantly positively related to some dimensions of donation results. (3) “month of publication”, “photo scenes” and “photo theme” were significantly positively related to donation results.
author2	Ruey-der Twu
author_facet	Ruey-der Twu Yo-guei Huang 黃宥桂
author	Yo-guei Huang 黃宥桂
spellingShingle	Yo-guei Huang 黃宥桂 The Effect of the Case Background and Information Presentation of Fundraising Appeals on Donation Results: The Case of Apple Daily
author_sort	Yo-guei Huang
title	The Effect of the Case Background and Information Presentation of Fundraising Appeals on Donation Results: The Case of Apple Daily
title_short	The Effect of the Case Background and Information Presentation of Fundraising Appeals on Donation Results: The Case of Apple Daily
title_full	The Effect of the Case Background and Information Presentation of Fundraising Appeals on Donation Results: The Case of Apple Daily
title_fullStr	The Effect of the Case Background and Information Presentation of Fundraising Appeals on Donation Results: The Case of Apple Daily
title_full_unstemmed	The Effect of the Case Background and Information Presentation of Fundraising Appeals on Donation Results: The Case of Apple Daily
title_sort	effect of the case background and information presentation of fundraising appeals on donation results: the case of apple daily
publishDate	2013
url	http://ndltd.ncl.edu.tw/handle/35p78j
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The Effect of the Case Background and Information Presentation of Fundraising Appeals on Donation Results: The Case of Apple Daily

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