An Analysis of Consumer Behavior of Green Product: Taking the Bicycle as an Example
碩士 === 南華大學 === 旅遊管理學系休閒環境管理碩士班 === 101 === Following the trend of eco-conscious in recent years, we take the consumer who purchase bicycle as an example to investigate the consumer behavior of green product in this study. To investigate it, we will use the variable factors, as perceived image、per...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f7uks3 |