A study of the relationships among exotic restaurants image, satisfaction and loyalty: Also on the moderating effect of familiarity

碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 101 ===   The purpose of this study was to examine the relationships among exotic restaurants image, satisfaction and loyalty as well as clarify the moderating influences of familiarity in their relationships. A total of 296 valid questionnaires were collected from...

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Bibliographic Details
Main Authors: E-ju Chen, 陳奕儒
Other Authors: Mou-chien Lee
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/72483132053086732359