Investigation Regarding Guanxi and Renqing's Impact on Chinese Purchasing Durable Goods – An Example of Car Dealership

碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 101 === Guanxi and Renqing are the two unique culture specificities in Chinese society. There is a saying in Chinese culture; “Having Guanxi everything works perfectly; not having Guanxi everything does not work”. This illustrates the Chinese society precisely....

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Bibliographic Details
Main Authors: Liao, Wen-Yu, 廖文煜
Other Authors: Hsiao, Jui-Min
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/27053624739010304993