The Branding Strategic Management and Performance, Key Success Factor for Travel Agency Industry

碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 101 === Issues about branding have been discussed by many scholars since 1990s. Under the pressure of global competition, branding is an important scheme of building high added-value; hence, it is needless to say how important branding, brand performance, and strategi...

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Bibliographic Details
Main Authors: Po-Cheng Su, 蘇柏丞
Other Authors: Leo Huang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/34529188330012250558