The Branding Strategic Management and Performance, Key Success Factor for Travel Agency Industry
碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 101 === Issues about branding have been discussed by many scholars since 1990s. Under the pressure of global competition, branding is an important scheme of building high added-value; hence, it is needless to say how important branding, brand performance, and strategi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34529188330012250558 |