The Effect of Restaurant Atmosphere on Consumer Perceived Value and Behavior Intentions—The Case Study of Kanpai Chain Restaurant
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 101 === There werenumerous and extensive research in store atmosphere for the past literature. The study of atmosphere also began to be used in restaurants in recent studies, but it was rather scarce in grill restaurant.Especially in recent years, grill restaurants ha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73747784865203387752 |