The Impact of Perception Preference for Restaurants’ Landscape with Servicescape and Restaurant Types on Consumers’ Purchase Intention
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 101 === The study aimed to examine the influence of consumers’ perception preference for independent and chain restaurants’ landscape with servicescape on purchase intention. Questionnaires were distributed to 165 participants in Taipei, 67 in Taichung, and 68 in Kaoh...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/93969037527348187973 |